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Brothers Paul Van Doren and Jim Van Doren along with partners Gordon Lee and Serge Delia open for business at 704 E. Broadway in Anaheim, Calif. on March 16 1996. The Van Doren Rubber Company is unique in that it manufactures shoes on premises and sells them directly to the public. The name House of Vans is coined Early 70s, and skateboarders who liked Vans' rugged make-up and sticky sole are seen sporting for the first time and is showcased all over southern California.

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