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the hundreds

Founded by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds) in 2003, The Hundreds is both a Classic Californian Streetwear brand and media platform dedicated to Global Street Culture. The Los Angeles-based company takes inspiration from classic L.A. Lifestyle, stylized workwear, as well as reappropriated ‘80s surf and 90’s skateboarding fashion with emphasis on it’s key value: people over product. Much of the brand narrative is told through collaborations, with partners like Disney, adidas, and Garfield. With flagship locations in L.A.’s Fairfax District, San Francisco’s Union Square, SoHo, New York and stockists all over the planet, The Hundreds is represented worldwide.

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