Upclassics is bringing true streetwear heritage and western influences to the middle east area, making coveted brands and sneakers from abroad accessible to our community. As a multibrand onlineshop our carefully selected portfolio covers traditional / authentic brands, as well as younger progressive / innovative ones. Secondly upclassics serves as a platform that embraces (sub)cultural exchange. Since streetwear never stood by itself, we have to take care of the world around it. Music, Art, Sports and Culture build our space of action. On the one hand we support local culture as it is, on the other, we enhance it with our own influences and projects.