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Nike Air Presto

Nike Air Presto

In 1996, Tobie Hatfield, a footwear developer from Nike, focused his team on a project. They desired to create a shoe that offered the same comfort that slippers provided. The group also said that they did not want their feet to fight with their shoes. The aim of the Air Presto was to enable your foot to take control of the shoe, rather than vice versa, giving you as natural a ride as possible while on the move.  After a meeting, Hatfield decided to design a shoe including what he later called the “V-notch”. It is a shoe with a carved-out area in the ankle area intended to improve the fit. The form-fitting sock upper gave your foot the maximum in flexibility and room for toe movement, whilst still maintaining adequate support with its construction. With your foot secured inside the shoe, the side lace cage allowed for additional lockdown. Nike developed the shoe to be a “Foot T-Shirt”, to fit you perfectly. To do so they even push the movement to the top they named the sizing options from XXXS–XXXL rather than the standard numeric system.

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