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Nike Air Presto

Nike Air Presto

In 1996, Tobie Hatfield, a footwear developer from Nike, focused his team on a project. They desired to create a shoe that offered the same comfort that slippers provided. The group also said that they did not want their feet to fight with their shoes. The aim of the Air Presto was to enable your foot to take control of the shoe, rather than vice versa, giving you as natural a ride as possible while on the move.  After a meeting, Hatfield decided to design a shoe including what he later called the “V-notch”. It is a shoe with a carved-out area in the ankle area intended to improve the fit. The form-fitting sock upper gave your foot the maximum in flexibility and room for toe movement, whilst still maintaining adequate support with its construction. With your foot secured inside the shoe, the side lace cage allowed for additional lockdown. Nike developed the shoe to be a “Foot T-Shirt”, to fit you perfectly. To do so they even push the movement to the top they named the sizing options from XXXS–XXXL rather than the standard numeric system.

About the Nike Air Presto

The Nike Air Presto finally became a reality in 2000, but before that many decisions were made about the final design and which materials should be used. The shoe is made for the Nike Free program who developed the idea of giving the runner the feeling of travelling barefoot. At the beginning the idea was to use the same material on the upper as they used on the Nike Air Huarache, the neoprene, because of its stretch and cushioning qualities. The problem is that neoprene is designed to keep heat in. Nike’s materials team subsequently discovered a material called spacer mesh. This material is primarily used in the medical industry for its stretchability and its highly breathable qualities. Nike just do not have only a good tagline for the Nike Air Presto, they included also an unconventional naming process to the silhouette’s colorways. Names like  “Catfight Shiner” and “Trouble at Home,” the “Abdominal Snowman” and the “Rabid Panda,” each accompanied by playful illustrations that added character to the shoe. The characters was later used as advertising for the Air Presto which appeared in print and on television.

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