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Nike Air Huarache

Nike Air Huarache

This shoe appears for the first time in 1991. A little anecdote, its name is taken from the Mexican and translates as "Sandal". Tinker Hatfield, the creator behind this model, is based not on sandals, but on the boots that water skiers use. This idea came to him when he practiced this discipline. He was amazed by the ankle held by these boots. Thus copying the concept and adapting the whole to a sneaker, the first Huarache is equipped with a neoprene liner, it added a little elastane to obtain a better comfort. Thus the pair has become ultra light and weighs only 280 grams. If this technical innovation could be considered a real competitive advantage at its launch, Nike will still hesitate to commercialize it because of its revolutionary design. The rubber band and thick sole was not trendy at the time. Tom Archie, the marketing director of the time, put everything on this pair. It is by its design and technology that this model convinced Tom. Indeed the Huarache possesses the Air-Sole technology introduced for the first time in the Tailwind in 1978. It was during the New York Marathon in 1991 that this pair was sold for the first time. No fewer than 5,000 pairs were sold as rolls, proving to everyone that Tom had seen right. The color Purple Punch was the most prized and its reissue in 2016 attests.

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