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Nike Air Force

Nike Air Force

The Nike Air Force 1 is one of Nike's most declined sneakers. Published in 1982 and created by Bruce Kilgore the pair quickly attracted many buyers. More than 1700 models exist! The pair was originally designed for basketball, then it seduced the playgrounds of Philadelphia and later a wider audience. The Air Force 1 is a basketball kick for sneaker enthusiasts. Let's come back together about the history of this shoe.

In 1980, the Blazer was Nike's only basketball model, worn and promoted by George Gervin, this pair accompanied the line for several years. However, Nike was not taken seriously and its status within the basketball league is not one of the most imposing. Nike's ambition to fight against its competitors and to be one of the heavyweights of the league pushes the brand to create new models. To do this, Nike entrusts to Bruce Kilgore the creation of a shoe that will allow him to stand out at all levels. The performance was the essential point of this new shoe. Moreover, the ambition of Nike is expressed in the name of this shoe, Air Force 1 which refers to the American presidential plane.

About Nike Air Force 1

So Bruce Kilgore created a sober shoe, inspired by the model of hiking: the Nike Approach. The main element of this shoe is the sole, revolutionary at the time. The Nike Air Force 1 is the first Nike model to adopt the Nike Air damping technology. This technology helps cushion shock without deforming the shoe, even over time. Unlike the Air Max One, the air bubble is not visible. It is hidden in the sole below the heel. The sole is also composed of circular pivot points at the front and back of the foot to ensure smoother movements in all directions. For the design level, Nike did it simply. A plain white leather upper is stamped with the brand logo in gray, all on a thick sole with a gray border on the outside. The strength of this model is the simplicity of this design. Nike has taken care to re-issue over the years this recipe to allow fans to relive the myth as in its early hours.

However the shoe is not a great success in its beginnings. The shoe struggles to beat against its competitors on the basketball courts. As part of a communication campaign named "Force" Nike will promote the Air Force 1. For the anecdote, Nike had almost dropped the arms regarding this model. It was without counting on "The three amigos" of the specialty shops of Baltimore that pushed Nike to invest more to popularize its latest model. We thank the people in charge of these shops in Downtown Locker Room, Cinderella Shoes and Charley Rudo's Sports. So Nike gets closer to the NBA and puts 6 players in his Air Force 1: Moses Malone, Michael Cooper, Jamaal Wilkes, Bobby Jones, Mychal Thompson and Calvin Natt. This will propel the pair to the highest level. With the Philadelphia Sixers by Moses Malone and their victory in the NBA final, the pair is in the spotlight. Elected MVP this season, the star of the Sixers will inspire the young basketball players who will rush on the shoes of their idol to imitate it in their improvised parties on the playgrounds of Philadelphia. The first sales in Baltimore's three boutiques will be so good that Nike will go so far as to offer them monthly collaborations in limited edition. In the months that follow, the basketball will become a must in fashion streetwear. In the 1990s, the hip-hop stars, also a booming musical movement, will pull it off. Jay-Z, Kanye West or Damon Dash will become a fan of it not for its cushioning but for its style. In 2002, Nelly will dedicate a song entitled "Air Force Ones" to affirm his love to this pair. TI, interviewed by Thibaut de Longeville in his documentary devoted to the sneaker, will assert that it would carry for nothing else another model.

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