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Converse Chuck Taylor

Converse Chuck Taylor

The Converse Chuck Taylor is the oldest, most popular and all-time best-selling basketball shoe of all time. The story began in 1908 when the Converse Rubber Corporation opened for business. At first the company only made galoshes and other work related rubber shoes on a seasonal basis. But eventually the company decided it was more efficient to keep their work force employed year round, and began making athletic shoes. With the popularity of basketball, the Converse Corporation saw the need to develop a shoe that people could wear while playing basketball. After lots of research and development, the very first version of the All Star basketball shoe was produced in 1917. The All Star shoe originally came in natural brown colors with black trim. In the 1920s, Converse All Stars were made in all black canvas or leather versions. The All Star was to be the first mass produced basketball shoe in North America. It consisted of a very thick rubber sole, and a ankle covering canvas (or sometimes leather) upper. At first sales were slow. They would rapidly increase a few years later, thanks to Charles ‘Chuck’ H. Taylor.

Converse Chuck

Charles H. Taylor was a basketball player for the Akron Firestones. Liking what he was able to see from the All Star shoe he joined the sales force in 1921. He became the first player/coach for the Converse All-Stars. But the Converse Corporation also bestowed something else on him. Because he was so successful in promoting Converse All Stars, as well as making important changes in the design of the All Star shoe, in 1932, his name “Chuck Taylor” was added to the ankle patch. The “Chuck Taylor” All Star basketball shoe was born!

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