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Rudolf Dassler founds the PUMA Schuhfabrik Rudolf Dassler. The company is officially registered on October 1, 1948. The existing business assets of the "Gebrüder Dassler Schuhfabrik" are divided up between the brothers (adidas and PUMA).
PUMA's Trinomic technology first takes shape in the Running arena in 1989. It features clear rubber hexagon cells which collapse and expand to provide cushioning, flexibility, and stability. The Trinomic family features many gamechangers, including the PUMA Disc. Launched in 1991, the Disc is the first laceless sports shoe with a system of internal wires that tighten the upper for a perfect fit.

Basketball's Walt "Clyde" Frazier makes a name for himself on the court by stealing the ball from his opponents and off the court with his signature colorful style. When he asks for a custom-made pair of Suedes, PUMA reconfigures the original, making it lighter and wider and stamping his moniker on the side – the PUMA Clyde is born. Frazier famously wears his Clydes with alternating formstrips, fedoras and long sideburns.

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