Patagonia was founded by Yvon Chouinard in 1973 and is based in California. He used the brand as a platform for environmentalist and ethical work practices. Patagonia is predominantly a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running. But due to its cool aesthetics, key brand values and the people involved in their business they?ve now become a brand that is often seen on the streets and music scenes all over the world.
Their mission statement is simple: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
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