In March of 2002, Nike jumped into the world of skateboarding with Nike SB. The initial line began with the classic Nike Dunk model that had been previously known as an ’80s basketball style. In true Nike fashion, the SB Dunk was reworked and vastly improved specifically for the sport of skateboarding with a more padding and a more durable selection of materials. While the pushback from the skate community was apparent, when people realized their favorite skaters were getting to design shoes (and seeing a paycheck for once), it was apparent Nike SB was going to be a mainstay.