In 2010, some twenty-plus-years since Dan and Trent's first humble steps into fashion, HEX was launched. HEX draws on their decades of experience in fashion and channels it in an innovative new direction. At its core, it fuses their eye for style with their love of technology. HEX was created with a new viewpoint - looking at fashion and technology as equally necessary and inspiring. The importance of premium materials, textures, and finishing are all designed into the DNA of HEX, as is a focus on innovation and a drive to develop products that function as well as they look.