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Born at a time when watches were generally considered fragile instruments, G-SHOCK began as the dream of a young engineer, who wanted to create "a watch that doesn't break, even when dropped."
That engineer was Kikuo Ibe, CASIO's head of watch design at the time. Project team tough was formed in 1981 with just three members to realise Ibe's vision. They began their efforts targeting a "Triple 10" concept: 10-metre dropping shock resistance, 10-bar water resistance and 10-year battery life.

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