It was in 1908 that the Converse Rubber Corporation opened for business. At first the company only made galoshes and other work related rubber shoes on a seasonal basis. But eventually the company decided it was more efficient to keep their work force employed year round, and began making athletic shoes. With the popularity of basketball, the Converse Corporation saw the need to develop a shoe that people could wear while playing basketball. After lots of research and development, the very first version of the All Star basketball shoe was produced in 1917. The All Star shoe originally came in natural brown colors with black trim. In the 1920s, Converse All Stars were made in all black canvas or leather versions. The All Star was to be the first mass produced basketball shoe in North America. It consisted of a very thick rubber sole, and a ankle covering canvas (or sometimes leather) upper. At first sales were slow. They would rapidly increase a few years later, thanks to Charles "Chuck" H. Taylor.