HUF goes to Japan with their Fall 2018 collection, paying homage to the Japanese counterculture.

Last Thursday; September 6, Nashaatt returned for part 2!

Read more about the collaboration and watch a video of the lookbook

Take a look at the new Fall 2018 collection from The Hundreds and why its one of the most intriguing seasons yet.

Nashaatt @ the Block was a great success! Check out some snaps of the event..

Brain Dead & Carhartt WIP Link for Graphic-Heavy Workwear

Take a look inside the new magazine by Carhartt WIP

Whether or not the black/red Air Jordan 1 was the “banned” shoe by the NBA or not still remains as an unresolved mystery.

Opened in March 2018, check out pictures of The Hundreds newest flagship store in Los Angeles

Get ready for another PopUpclassics

Win a voucher worth of 1000AED

Get a look at our summer collection of The Hundreds 2018 shot in the creative elements of La Mer Dubai

Some history on the West coast clothing line and details on the new summer collection.

Proud to announce their Summer ’18 collection coming soon to upclassics

Take a look at how our night went with Carhartt WIP and friends!

The Hundreds second collaboration with everybody’s favourite, lasagna-loving cat!

Streetwear brand The Hundreds links with the Karate Kid for a collection inspired by the Iconic 80’s film’s final competition

Showcasing new Carhartt WIP collection in honor of J.DIlla’s anniversary. Come Through Friday May 4th!

At upclassics we love gifting our fans, so here goes another free giveaway! Good luck!

We took it to Al Fahidi, in the raw streets of Bur Dubai to shoot some of our HUF Spring Summer ’18 merch.

Introducing a new, LA based brand to upclassics, XLARGE.

Showcasing their Spring/Summer collection, new brand Raised by Wolves is available on upclassics

Introducing a new Jason Markk product that turns old kicks into new ones.

Take a look inside the Arkyn campaign featuring Kendall Jenner. Combining the widest range of adidas memories with new technology to shape fashion. A completely new female icon, yet quintessentially adidas

Introducing new Canadian brand to upclassics, Raised By Wolves..

The world’s most premium shoe care brand for sneakerheads.
Jason’s Markks story on how the growing company got started and where it is today.

Introducing Stüssy Spring 18 with friends in the studio, alongside a mask, a jester, a gravestone, a civil war surfer and someone doing karate at the beach.

Coming back from time, the Nike AIr Span II are re-visiting us from the 90’s era.

Our first POPupclassics Event at Seven Fortunes Roasters in 2018 this past Thursday was a great gathering. Thanks to everyone who came out. Hope you enjoyed it as much as we did! We put some impressions for those who couldn’t make it

The Nike Air Max 180 in its original colorway of Ultramarine is making a triumphant comeback this year in celebration of 2018 Air Max Day

HUF-founder Keith Hufnagel grew up skateboarding in the gritty streets of New York City’s late-80s. In those days, skateboarding was simply not accepted: it was punk rock, it was hip-hop, it was a counterculture of outcasts misunderstood by the masses. It was a way of life that would ultimately shape Hufnagel’s outlook on life.

Back in the eighties, when the Western world was deluged by a wave of blue denim, Carhartt?s brown duck work coats entered the streets as an antidote. Detached from their original purpose of attiring hardworking men in mines and on railroad tracks, they arrived in our cities as some sort of new anti-denim. Soon after, through its cooperation with the European distributor Work in Progress, the American workwear classic would spawn Carhartt WIP.

We are in LA at the moment to visit the Agenda Trade Show and check out the City. One of the most important destination is the Fairfax Avenue. We went there and wanted to know more about this iconic street in Los Angeles.

See what went down at Sole DXB 2017, as we launched our very own first collection alongside collaborations with Carhartt WIP Middle East, The Hundreds, Carrots and Jason Markk.

upclassics is bringing back the 90’s with their first own collection. Consisting of 6 pieces, upclassics teamed up with partnering brands Carhartt WIP, The Hundreds, Carrots and Jason Markk for additional collaborative pieces that support the purpose of this project. While all of the garments and fabrics were imported from the US, some of the pieces even feature the iconic

Nashaatt means energy & activity. Check out our recap of the first edition of this special series of events brought to you by Frame, General and upclassics. The first gathering went down at al Khazzan Park this weekend..

Once again our favorite streetwear brands worked out a variety of styles for their latest Fall / Winter 2017 collections. Just recently our good friends and local creatives Cheb Moha & Chndy took on to put them into the spotlight…

Thanks to everyone who came out to our POPupclassics Event at Satellite this past weekend. Hope you enjoyed it as much as we did! If you couldn’t make it, check out some impressions here…

Carhartt WIP is back with another edition of their monthly radio show. This time London based DJ / producer and founder of Apron Records Steven Julien, formerly known as Funkineven, takes over….

Next chapter: Stussy is opening their very own retail space in the streets of Amsterdam. In the recent past the dutch capital contributed a lot to the evolution of streetwear. With brands like Filling Pieces, Daily Paper, OLAF and Patta, the new Stussy store is def. in good company…

Our friends from The Hundreds teamed up with OG streetwear legends X-Large for a new take on their iconic Gorilla Logo. Read about the collection and the story behind it on our blog….

We’re back from summer break with the 3rd edition of our mixtape series. Enjoy these lush vibes from some of our favorite artists including Monte Booker, Injury Reserve, Jon Hopkins and more.

Recently Carhartt WIP teamed up with Berlin based independent label Jakarta Records for another edition of their monthly radio show. Stylistically, the label has featured a heady mix of hip-hop, jazz and bass, as well as putting on a host of prodigious beatmakers….

When you break down streetwear to its essence, it’s nothing more than a printed t-shirts. A fresh graphic, a bold statement, an innovative design. That’s where it all started back in the day with brands like Stussy. Now the streetwear OG has joined forces with London publisher IDEA to dig deep into their archives…

With a history of more than 100 years, Reebok is one of the most important sportswear brands in existence.

As brand origin stories go, this one really seems like it could have a movie based on it. Think about some of the things that comes to your mind when you consider how a clothing brand is formed.

Stussy is part of street culture. Since the glamorous 80s decade, Stussy created its own track, paving its way towards the rightful place it is today: one of all streetwear stalwarts.

For the efforts of ASICS, the Gel-Mai could very well be their most inspired attempt at dominating the niche of running shoes.

The combination between pure adidas DNA, a clean and comfortable midsole as well as functional knitted upper makes the new Swift Run to the perfect all day sneaker!

Inspired by skateboarding since the beginning, Stüssy presents a select team including original Tribe member Lance Mountain as well as new members Kevin Terpening, Jesse Alba, Aaron Loreth, Max Klein, and Caleb Barnett.

The Hundreds and FILA have come together for a limited-edition collaboration, combining elements of streetwear and sport-style

Streetwear’s primary rock Carhartt WIP is making moves in the GCC. After a couple of SoleDXB appearances, several exclusive collaborations and the first Carhartt WIP store opening in Jeddah, we’re now in for another treat…

He’s captivated a die-hard following of fans – and they’ve never seen the man behind the mask. Hip-hop’s favorite villain, DOOM (formerly MF DOOM), has been revered as a trailblazing icon of the culture?a jack of all trades that pioneered an indie hip-hop revolution….

Enjoy our 2nd mixtape. Perfect tunes on a monday to get through the week! Including music by De La Soul, Freddie Joachim, Shigeto, Nosaj Thing and more. If you like our mixtapes, go give us a follow on Soundcloud!

Frank Ocean switched professions for this years MET Gala and stepped behind the lense to capture his impressions of the infamous event, as Vogue editor-in-chief Anna Wintour sent him along with a with a Contax T3 35mm to take some shots. Check out our article for more info and pictures by Frank.

Australian brand Perks and Mini (P.A.M.) and streetwear’s primary rock Carhartt WIP team up for a limited “Radio Club” collection. The project is dedicated to shortwave radio communication. Read the full story behind it here…

Introducin’ our upclassics mixtape series. Just like back in the day we’re handin’ out mixtapes on a monthly basis. Including music we love, nothing else. Enjoy Vol. 1!