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No other brand has a more distinguished history and stronger connection with sport than adidas. It is their mission to be the best sports brand in the world. Everything thyey do is rooted in sport. This is what “The Badge of Sport” stands for as a brand mark. It is the sharp end of the spear, seen on innovative products, as well as with the world’s best athletes, teams and events.

Adidas Sport Performance is mainly targeting competitive sports. The division's focus is primarily on innovation and technology. Target consumers range from sports participants at the highest level to those inspired by sport. Everything at Adidas reflects the spirit of the founder Adi Dassler. His main objective back in those days already was to make athletes better, with innovation at the heart of all Adidas Sport Performance products. To underline their credibility as the multi-sport specialist and leverage brand strength, there is hardly any category that they don't produce products for. Adidas is everywhere where the best meet the best, such as the FIFA World Cup or the Olympic Games, but also everywhere else around the globe where sports are simply played, watched, enjoyed and celebrated.
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