I Love Ugly

I Love Ugly

I Love Ugly is an Auckland based, premium menswear brand with a foundation speaking the vernacular of contemporary culture, art, design and music.
ILU is committed to sourcing and customising unique fabrics from around the world, and uphold an unwavering attention to bespoke styling. The details are not the details they are the design.
The ironic phrase "I Love Ugly" suited the belief of what founder Valentin Ozich felt true. Where the terms 'beauty' and 'ugly' are purely subjective and fluid. Taking pride in ones differences and stylistic preference is one of the philosophies that has been embedded in the name and culture of the brand.
Since early 2011, I Love Ugly has grown into a lifestyle brand with global reach and is now only available at upclassics in the Middle East. 

  • ILU LS FOOTBALL JERSEY ILU LS FOOTBALL JERSEY
    Dhs. 199.00 Dhs. 399.00
  • ILU EDO PANT ILU EDO PANT
    Dhs. 199.00 Dhs. 399.00
  • ILU EDO PANT ILU EDO PANT
    Dhs. 199.00 Dhs. 399.00
  • ILU OTIS TALL TEE ILU OTIS TALL TEE
    Dhs. 129.00 Dhs. 239.00
  • ILU JONTY PANT ILU JONTY PANT
    Dhs. 199.00 Dhs. 399.00
  • ILU AMERICAN FOOTBALL JERSEY ILU AMERICAN FOOTBALL JERSEY
    Dhs. 159.00 Dhs. 319.00
  • ILU JONTY PANT TAN ILU JONTY PANT TAN
    Dhs. 199.00 Dhs. 399.00

7 products